Allegra Wilde

1. Don't make work that looks like other people's.

2. Don't latch onto a process or a look or a style over compelling content.

3. Promote yourself. With class. To EVERYONE. Targeting when you're selling something subjective is a myth.

4. Make everything a personal reflection of who you are. Your images, your promotion, your website and portfolio.

5. Don't pander to the market. If you believe that the photographs you are promoting are a safe, sure thing for the people who hire you, you're wrong. (if you have seen your competitors do something similar, or you've seen it before--then so have the buyers). 


Do you need help with any of this for your career or portfolio or marketing? Contact me if this strategy makes sense to you and think you want to collaborate with me and implement it.

(Or feel free to contact me if any of it doesn't make sense, and you want it to). 

Specialties :

• Creative Direction 
• Portfolio Web Critiques
• Portfolio / Web Content Development
  
• Strategic Visual Branding + Identity
  
• Presentation Strategy (Creative Brief)  
  
• Writing                                   
• Sales Training   
  
• Picture Editing   
  
• Marketing for Individual Artists
• Agent Infrastructure Design + Marketing  
  
• Talent Roster Development for Agents 
  
• Corporate Picture Strategy / Image Forecasting 
  
• Agent / Talent Search  
  
• Agent / Talent Arbitration    
• Public Speaking
  
• Expert Witness

Formats :

• Individual/Agent Project + Hourly Consultation
• Artist Group Presentation
  
• Seminars/Workshops
  
• Institutional Education
  
• Portfolio/Web Critiques
• Mentoring
• Arbitration
  

                   

Information:

For Photographers and Agents interested in getting information about consulting with me, please send me an email at aw@allegrawilde.com (or click "contact" in the lower left of this site), and include a link to your website.

If you are an Art Producer (Buyer) or Photo Editor and would like to send a request to join my Art Producers' forum, please go here

If you are an Agent or Artists Rep and you would like to request to join my Agent's Forum, please go here

Rates:

Initial Portfolio/Web Review - $350 :  This includes a thorough vetting of your materials, both printed portfolio and website, and any ongoing promotion that you send to me; a "diagnosis" (as it were) and an hour of face to face, skype or phone time to discuss the review results, solutions, and next steps.

All other services are customized and priced depending on the time required/breadth of the project and are configured at a package rate.  Please contact me for more details.

Allegra is the Co-Founder + Chief Operations Officer of Eyeist, (www.eyeist.com) an innovative online portfolio review service.

Built from the ground up using cutting-edge HTML5 technology, Eyeist facilitates the delivery of expert reviews and career guidance by leading photo industry professionals, to photographers from around the world.

In addition to Eyeist, Allegra is a Picture/Visual Strategist, Creative Director and Consultant to artists, photographers, and other art-based businesses. She was formerly the Director of Talent and Agent Branding at The Workbook. As an independent Consultant and Creative Director in her own business, Allegra is known for her broad overview of the commercial photography industry. Recognized as a community builder, her diverse client base has sought her advice in such areas as sales strategy, image forecasting, marketing, business development, and portfolio development for individual talent. 



Allegra is also a Photography industry authority on the Agent/Artist relationship, marketing for artists, agency and talent branding, picture strategy and editing. She is a frequent speaker, panelist and reviewer at Photo Plus, APA, ASMP, and the Palm Springs Photo Festival. Her seminars have included: "Creating Original Portfolio Images", "How to Edit Your Own Work" as well as workshops including open critiques for emergent and established photographers.

Allegra continues to regularly critique the final student projects at the International Center of Photography, School of Visual Arts, NYU, Parsons, FIT and Art Center

In addition, she is the owner/moderator of 2 online industry forums: Art + Photo Agents Forum for commercial artist's representatives, and Art Producers Forum for advertising agency art buyers and photo editors.